Promoting a business or website is challenging and takes some savvy. Thankfully, social media provides an easy and affordable way to communicate with people. The following are a few terrific ideas for utilizing social media in your online marketing strategy.
Tie all your social media pages together with links. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter. Include links to your FB page and your blog in your Twitter profile. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
Take your time in deciding what an overall, high level strategy will entail. If you spend your time and effort on one social marketing strategy, only to switch to the next latest technique, you will wind up at a dead end every time. Develop a plan which includes your specific strategies and a reasonable timeline to follow.
It is important that site visitors can easily subscribe to you via social media sites. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.
Try creating an account on Yahoo and search through Yahoo answers. On this site, users can submit questions for other users to answer. Search the internet for customer questions or issues related to the type of products you sell and try to answer them with links to your own products where allowed. If you consistently provide helpful answers, then you can very quickly attain expert status.
Try using social media profiles for having people see your store and buy your wares. Inform them of any new discounts, sales, or locations you have coming up. Run some specials that are only open to social media subscribers, and provide coupons available for printing. People are much more likely to friend you on Facebook if they feel there is something in it for them.
When you are introducing a new product or looking for feedback, use social media websites for market research. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. Your followers will tell you what they want out of your products and how you can improve them, all at no cost to you.
To help generate excitement about your business and products, include time sensitive coupons and deals on your social medial sites. Since people are always lured by a deal, they will have more incentive to take notice of your social media presence so that they will not lose out. Come up with a new limited offer every week if you can.
Do stuff, making up some contests on Facebook. Consumers always respond well to freebies. If you run a contest, you can build enthusiasm for your site and brand. Contests are also great ways to emphasize your latest products and attract customer interest.
If you are considering opening a page on Facebook to promote your business, you should take some time to investigate what other businesses similar to yours are doing. A little opposition research will give you a better handle on what works, and what doesn’t, and what has already been done. Make your page appealing and unique.
When you are writing blog posts for your company on any social media site, it is a good idea to update it constantly. Also, schedule when you will make new posts for your customers. If you are continually updating your content, visitors will check in frequently for the newest information. Think about topics ahead of time and write about things that are popular at the moment.
Make sure you keep the Facebook account up to date. Everyone loves updates and will want to read new content often. When you write a new article for your site or blog, share it on social networks. A single blog will provide double the exposure.
Be successful with social media by following these tips. When you have a plan in place and the right information, you are going to find you grow more quickly.
By Chris Blanks
PS: His Sales Funnels Convert Like Crazy…!
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