When Facebook and Twitter were young, people generally used them to share casual moments with their friends. Today, however, social networks are becoming one of the most valuable resources for brands and businesses. Learn how to promote your business using social media by reading the tips below.
Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box. Your visitors will be able to ‘like’ your social media page on Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
Use social media outlets to create storefronts that are user-friendly. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. Doing this means they don’t have to leave Facebook and go to your site.
Allow your customers to follow you on a variety of social networks. Many individuals these days incorporate social media into their lifestyle, so allowing them easy access to your Facebook, Twitter or LinkedIn profile is a surefire method of letting them have your content delivered to them when you post.
It is always best to remain humble through your social media messages. Regardless of how large or successful your business is, consumers never want to feel like they are being talked down to. Don’t ever assume that you have more power than your customer base and followers. If it weren’t for them, you would be out of business.
Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. Make sure this appears on your website, blog, emails and signature when you leave comments. From each social network profile, link to your various other profiles to allow customers to find you everywhere.
Yahoo offers an excellent opportunity for promoting your product in their question and answer section. Yahoo takes questions from its users and posts them to be answered by other users. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. Provide quality answers often in categories related to your business, so that you can become known as an expert.
Remember that social networking isn’t just about advertising your product. When you use social media, you’ll develop a better understanding of your customers. You may also get them to interact with you and with the brand. Yes, you can discuss your products through social media, but it is a more powerful tool if you consider it a sort of customer relations.
Do some research with regard to social networking. Perhaps you already have a Facebook profile, but you should always remember that using social media professionally is different than using these sites to talk to your friends. There are many resources on the net that can help guide you with these problems.
Social networking sites can offer useful insight into the minds of your target market; for this reason, it is especially useful for new product launches and quality control. Your customers and fans will love offering their opinions and having their voices heard. These people are a great source of free information about what demand exists for a particular product.
Change the way you think about social media. It’s not just about Farmville and hashtags anymore. Social media allows you to branch out and reach an entirely new broader audience. Having read these tips, you can now make the most of social media for your business. Sign up to a few sites today and start boosting your bottom line.
By Chris Blanks
PS: His Sales Funnels Convert Like Crazy…!
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